My Theory of Archetypes

I have a theory about archetypes. My theory of archetypes integrates behavioural learning and developmental perspectives. This theory is based on the premise that archetypes are not fixed identities, but dynamic behavioural patterns that are learned, reinforced, and expressed in context.

Archetypes are learned patterns of behaviour shaped by reinforcement, emotion, and identity over time. Though they emerge unconsciously, they can be made conscious and directed with intention. Their true power lies not in defining us, but in offering a mirror of who we’ve become, and a map for who we can choose to be. Photo by SHVETS production on Pexels.com

Core Premise

Archetypes are universal patterns of human behaviour that are both biologically primed and behaviorally learned. They are not static symbols or roles we are born into, but flexible energetic frameworks that take form through repeated behaviours, emotional reinforcement, and social conditioning. These patterns shape, and are shaped by, our lived experiences.

Three Pillars of this Theory

1. Archetypes as Behaviourally Expressed Templates

Archetypes are neutral energetic templates that become recognisable through repeated behaviour. Each archetype contains a spectrum, from empowered (light) to distorted (dark), which plays out as patterns of response, reaction, choice, and habit. For example, the Caregiver archetype is not an identity, but a learned pattern of prioritising the needs of others which can be either compassionate or self-sacrificing depending on context and reinforcement. Archetypes are not who we are. They are how we behave repeatedly over time.

Every archetype contains an unknown shadow side seeking integration. The shadow represents the good, bad and ugly hidden or rejected parts of a person, often unconscious. The shadow encompasses the hidden or rejected aspects of a person, both the empowering (light) and the distorted (dark) and often residing in the unconscious. It holds suppressed qualities, characteristics, fears, and desires that a person disowns or avoids, whether light or dark.

When left unexamined, these unresolved elements can manifest as projection, causing a person to unconsciously assign their shadow aspects to others, to carry what remains unacknowledged. For example, someone who takes great pride in being kind and accommodating is always striving to be seen as compassionate. However, deep down, they have unresolved anger and resentment, emotions they suppress because they don’t align with their self-image. Instead of acknowledging these feelings, they project their shadow onto others, unconsciously perceiving them as aggressive, selfish, or inconsiderate. They might consistently criticise a coworker for being rude or too blunt, when in reality, the coworker is simply expressing their needs openly, something the person struggles to do themselves. The suppressed anger within them seeks expression, but since they can’t fully own it, they assign it to someone else. This projection allows them to distance themselves from emotions they’d rather not confront.

The path to integration involves recognising these disowned aspects, understanding why they were rejected, and learning to embrace them without judgment. When they finally acknowledge their anger as a valid part of their emotional landscape, they can channel it constructively rather than projecting it outward.

2. Archetypes Are Socially and Emotionally Reinforced

Like all behaviors, archetypal expressions are shaped by external reinforcement. Praise, punishment, acceptance, rejection, success, or trauma all serve as feedback loops. If a child receives love only when being helpful, they may develop a strong Rescuer or Martyr archetype. Archetypal expression is adaptive at first. It helps us survive, belong, or succeed but may become limiting if unconscious or inflexible.

We don’t choose our archetypes at first. They emerge as adaptive behaviours. One person’s archetypes are not the same as another, unless you share similar personal histories. But with archetypal awareness, we can choose how we use them.

3. Behavioural Learning Solidifies Archetypal Identity

Archetypal behaviours become internalised through repetition, identity formation, and narrative framing. We begin to believe we “are” the archetype because we have acted it out consistently. Over time, these behaviours crystallise into roles or identities we perform habitually, often unconsciously. “I always put others first” is not just a behaviour, but a self-concept based on the Caregiver archetype. This mirrors principles from behavioural learning:

  • Repeated behaviour + reinforcement = habit
  • Habit + identity = internalised archetypal role

The Developmental Arc of Archetypes (The Cycle)

  1. Exposure – We observe archetypal behaviours in family, culture, media.
  2. Imitation – We mirror them, especially in childhood.
  3. Reinforcement – Reactions from others strengthen or suppress certain patterns.
  4. Repetition – Behaviours become ingrained through practice and habit.
  5. Identification – We internalise the pattern as part of who we are.
  6. Activation – The archetype operates in situations where it’s most relevant (e.g., stress, conflict, success, relationships).
  7. Reflection – With archetypal awareness, we can consciously choose whether to express or interrupt the archetype.

Empowerment Through Awareness

Owning an archetype means:

  • Recognising both its light and shadow.
  • Tracing it back to the behaviours that formed it.
  • Understanding how it has served you, and how it may now limit you.
  • Choosing when, how, and whether to express it.

This is how archetypes shift from unconscious drivers to conscious tools for transformation.

Summary Statement

Archetypes are learned patterns of behaviour shaped by reinforcement, emotion, and identity over time. Though they may emerge unconsciously, they can be made conscious and directed with intention. Their true power lies not in defining us, but in offering a mirror of who we’ve become, and a map for who we can choose to be.

References

Biggs, J & Tang, C 2011, Teaching for quality learning at university: fourth edition, McGraw Hill Society for Research into Higher Education & Open University Press.

Feldman Barrett, L 2018. How emotions are made: the secret life of the brain, Pan Books, London.

Feldman Barrett, L 2020. 7 1/2 lessons a bout the brain, Harper Collins Publishers, New York.

Hunt, L & Chalmers, D 2013. University teaching in focus: a learning-centred approach, Routledge Taylor & Francis Group, London and New York.

Jung C G, 1991. Psyche and symbol: a selection from the writings of C. G. Jung, Princeton University Press.

Mark, M & Pearson, C 2001. The hero and the outlaw: building extraordinary brands through the power of archetypes. McGraw-Hill, New York. 

Myss, C 2001, Sacred contracts: awakening your divine potential, Random House, New York.

Peterson K, & Kolb, D A 2017, How you learn is how you live: Using nine ways of learning to transform your life. Berrett Koehler Publishers Inc. San Francisco.

Quenk, N 2002. Was that really me? How everyday stress brings out our hidden personality. Davies-Black Publishing, California.

Raff, J 2000. Jung and the alchemical imagination, Nicolas-Hayes Inc. York Beach, Maine.

Shatz, I 2022. Debiasing: how to reduce cognitive bases in yourself and in others, Effectiviology, <https://effectiviology.com/cognitive-debiasing-how-to-debias&gt;.